Overview
Local advertisers are competing in a hyper-competitive environment. Consumers are watching their budgets. There are threats coming from all directions — both online and offline. It’s more important than ever to focus on running the business, improving customer service, and taking advantage of marketing opportunities on the Web, e-mail, mobile devices, and in social media.
Simply put, local businesses need more customers, more revenue, and more profit.
Customers are living every day on Web sites, mobile phones, Facebook, Twitter, and others. But it is a fragmented audience. No one approach is both affordable & significant enough to bring customers through the door. And every new web service only makes the problem worse for local business owners and managers who simply want to use Internet marketing as a tool to increase revenues and reach customers more effectively.
Specific Benefits
Convenient Integrated Marketing Solution — Lasso is the one place where local businesses can manage their online marketing activities, build customer e-mail lists, create demand generation campaigns and coupons, and monitor success.
Easy Customer Acquisition — get the word out about deals, specials, and events across social media, local media partner web sites, and other local audiences.
Loyalty & Customer Retention — build customer e-mail lists and communicate with loyal customers through integrated e-mail, mobile couponing, and Twitter.
Social Media Marketing Management — communicate with customers and handle customer service issues using Lasso’s integrated social media management tools.
Contact us for more information today.
Learn more about benefits for media companies.