Overview
Local media companies once owned a vast majority of local advertiser market share. If a local business wanted to reach people in a DMA, there were just a few choices — TV, radio, and/or the local newspaper. But now local businesses have a wide range of options from new competitors in the group purchasing and local online advertising business that offer geographic targeting as a key benefit. All the while, local media companies don’t have a truly compelling offering for local advertisers.
Now you can offer the same in your local market.
Specific Benefits
Lasso is the infrastructure necessary for media companies set up a local ad network across their own properties and social media accounts to help local advertisers get the word out across Web, social media, e-mail, and mobile devices.
These options provide both new customer acquisition benefits and loyalty benefits to local advertisers through technologies that most people in your market use every day. The entire package is customizable and developed specifically for the needs of your local business advertisers.
World-class local advertising — self-serve or assisted-serve options for local businesses to take advantage of modern marketing techniques, packaged as an ad product for your sales force to sell.
Hosted, branded, and hassle-free — consumer front-end, mobile/web/social coupon options, web widgets, branded ad units, administrator features, and self-serve console all hosted and managed by Lasso and branded as you require. Everything we do is also compatible with all mobile devices and the iPad.
Customizable product fits your market — over 50 configurable settings are used by the Lasso team to customize the SMB product you offer to meet the needs of local advertisers in your market.
Little/no changes to internal processes required — Lasso is built to fit directly into your ongoing business operations to become a seamless addition to your product mix.
Sales training and support — in-person, online, and in-product training helps salespeople and your advertisers understand how to best sell the product and market a local business.
Contact us for more information today.
Learn more about benefits for local businesses.