Overview
Internet, social media, e-mail, and mobile marketing are arguably *the* best way to reach consumers today. Why? Because today’s consumer lives on computers, social networks, and mobile phones. Offline marketing is becoming less and less relevant every day for many local businesses.
But in 2010, there are a wide range of web services and techniques that can be utilized to reach local customers. How do most local businesses make sense of it all? And how can local media companies take advantage of this shift in behavior?
Benefits
Lasso is proximity marketing infrastructure for local media companies. Local media companies (newspapers, television stations, cable operators) use Lasso to better monetize their online audiences by making them accessible to local businesses. These local businesses can offers, announcements, specials, and events across traditional online outlets such as e-mail and web sites, and popular new media outlets like social networks and mobile applications.
This infrastructure is composed of a few major elements. Here are some highlights:
- Self-serve marketing interface — easy step-by-step guide to help a local business succeed with online marketing.
- Assisted-serve system — option for local businesses to let a local media partner manage online marketing for them.
- Advertiser Statistics — summary of important statistics for an advertiser.
- Administrator console — all the tools necessary for managing users, advertisers, offers, mistakes, company policies, etc.
- Consumer front-end — a complimentary consumer destination that helps further expose local business offers and updates.
All of this can be white-labeled for a local media partner or can utilize brand assets managed by the Lasso team. Contact us for more information.