What is Social Commerce Middleware?
Social Commerce Middleware is the technology infrastructure necessary to help brands and other large organizations get more involved in engaging large audiences through coupons, discounts, loyalty programs, and e-commerce.
Many organizations want to reward loyal customers while showing other customers that loyalty can pay. Others want to extend offers to new consumers who are willing to try a new product or service for the first time.
These can come in the form of deal alerts, shopping events, group purchasing offers, distribution of standing offers, clearance events, or selling merchandise directly to consumers. Collectively, this is social commerce — and Lasso is the infrastructure that satisfies these needs.
What is included in Lasso?
Lasso is the social commerce middleware that can effectively manage deals, discounts, and ofers across your existing customers and new ones whether they are available to you through social media assets, e-mail lists, web site visits, or mobile apps. It includes the following components:
- Couponing infrastructure — six different “deal types” available to generate demand,
- Mobile integration — geocoded deals that can be made available to existing mobile apps and alert consumers,
- Multi-channel communications — coordinated communications across social, e-mail, text messaging, and mobile devices to communicate with customers as they prefer,
- Facebook integration — communication of deals to large audiences on the Facebook Fan Page via an integrated e-commerce experience,
- Personalization — tools and processes to help consumers get more relevant offers over time,
- Shopping Cart & e-Commerce — integrated shopping cart and e-commerce features designed for you to conduct the transaction directly with the customer,
- Self & assisted-serve administration — DIY deals administration with assisted serve options for creating new deals, generating statistics, and assessing success metrics.